Lida Citroën

(PRONOUNCED Lee-da, Sit-row-en)

As principal and founder of LIDA360, LLC, Lida Citroën is an international branding and reputation management engineer who designs and enhances the identities of companies, executives and thought-leaders globally. She practices an integrated approach to branding, market strategy and communications that enhances the total customer experience and reduces the required investment for success.

Lida is a sought-after expert in the field of brand development, brand articulation, reputation management and marketing. Her approach to branding leverages her comprehensive go-to-market perspective, built over 20 years, which incorporates a clients’ businesses model, products and services offered, method of delivery and customer support, core brand values and brand assets, and the marketing and sales tactics to create an authentic brand experience. 

Over the past 24 years, Lida has worked across various industries, with both private companies and non-profit organizations – in Los Angeles to New York, and everywhere in between. Lida’s professional experience spans industries, including: law, telecom, financial services, education, technology, economic development, real estate, value chain management and call center operations. 

Lida has been featured in Forbes.com, 9News and Fox31News and is a contributing editor of Social Media Marketing Magazine. Her book, “Reputation 360: Creating Power Through Personal Branding” is a best-selling guide to gaining competitive advantage through reputation management.

For more information on Lida’s resume and to read more about her experience in brand development, marketing and social media, please visit www.LIDA360.com.